Proof, Credibility & Believability

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Proof, Credibility & Believability

Online Training + Bonuses

Yours today for just $97

** NOTE: This is a digital program available for instant access. **

Here's What You Get...

  • Proof, Credibility, and Believability
    26 ways to instantly increase your selling power ($297 Value)
  • Video Training + Mind Map Training Notes
    Full training plus easy reference
  • Daily Breakthrough Marketing Secrets
    Daily tips for copywriters, marketers, & entrepreneurs

30-Day Guarantee

Your investment in the this training is fully protected by a 30-day money-back guarantee.  If you change your mind at any point in the next 30 days, let us know and you'll get a prompt and courteous full refund.

Your Order is Safe and Secure

Your order is protected by 256-bit encrypted SSL technology, the same security used by banks and Amazon. 

We're Here For Your Success

Our main goal is to help you create results. We look forward to helping you on your path to success.

Reviews for Proof, Credibility & Believability

One of the most important trainings in copywriting!

"Let me just say one thing: I've been through a lot of copywriting and marketing trainings, but Roy's "Proof, Credibility, and Believability" training is one of the most comprehensive you'll ever see on the topic of Proof. This is a rare gem, thank you, Roy!"

— Csaba Borzási


"In this extremely valuable course, Roy hands you 26 TYPES OF PROOF that will crank up the cred and trust within your promos. You'll keep these in your copywriting toolbox for the rest of your career."

— Michael Gibbs

A Treasure Trove of Ideas

"Every type of business - whether in info marketing, a service provider, or a seller of physical goods - will find plenty here to help make potential buyers believe and, most importantly, buy.

As Roy says near the start of this training: a big promise is only part of a sales message.

Getting them to believe you is the other, often deeply overlooked part."

Simon Farrar

Roy Furr gave a lot of great examples and ideas on how to increase the believability of your offer

"Having been a marketer for over 12 years, I was initially skeptical that I would really learn anything new while taking this course. But boy was I wrong! Roy really delivered with this course. He gave a lot of great examples for each Proof Element. He also kept the entire course very engaging. It made me think differently about how I can go about adding more proof to my videos and copy."

Jude Charles


"So critical to walk the fine line while addressing the "Believability Paradox." Roy delivers again!"

Wil Reed

Frequently Asked Questions

Q: So, what am I getting today?

A: Proof, Credibility, and Believability is Roy Furr's exclusive training on the 26 types of proof and credibility elements that help you increase the believability — and results — of every piece of marketing or sales copy that you write.

You get instant streaming access to over 3 1/2 hours of streaming video, on the 26 types of proof and credibility.  Plus you get downloadable notes in the form of an easy-reference mind map.

And if you're not yet subscribed, you'll also get an email subscription to Roy's daily Breakthrough Marketing Secrets episodes, offering even more value for copywriters, marketers, and entrepreneurs.

All-in, you're getting over $297 worth of training through this exclusive special offer.

Q: What's in the Proof, Credibility, and Believability video training course?

A: In this training, Roy reveals the power of proof and credibility in your marketing.  There's a reason legends including Gary Bencivenga, Dan Kennedy, Clayton Makepeace, Jeff Walker, Claude Hopkins, John Caples, and so many more have emphasized proof.  Because you NEED IT to make your promises and benefits believable — so your prospect will buy.

Roy researched 26 separate types of proof and credibility elements, and broke them down one-by-one in this course.  And over the course of 3 1/2 hours of mostly quick-hit videos, Roy shares how to use each to make your marketing generate more response.

Q: How much does this cost?

A: Proof, Credibility, and Believability is a $297 value, but available as part of this limited-time offer for just $97!

This includes lifetime access to the training and downloadable mind map, PLUS a free subscription to Roy's daily Breakthrough Marketing Secrets.

Q: Is this really just a one-time charge?

A: Yes!  When you get this special offer for Proof, Credibility, and Believability, it's just $97.  With no further payment or obligation.

Q: Can you guarantee this will work for me?

A: No, I can't guarantee anything will work for you.  There are too many factors beyond my control, beginning with whether or not you will implement.  But I will unconditionally guarantee your satisfaction, if you give my training a try.  

You'll have a full 30 days to put it to the test.  Go through the training.  Come up with a plan for using what you learn.  Implement the plan.  See for yourself.

Put it to the test, then decide.  If you're not fully convinced of the value of everything you get today, let me know.  Email for support.  And you'll get a prompt and courteous full refund of every penny you paid.

Q: How will I get access to the training?

A: As soon as your order is complete today, you'll get instant access to stream the training and download the additional resources.  That's through my BTMSinsiders training library.  Your access will be setup through the email you enter with your order today.  And you'll get an email with access instructions to view the training on BTMSinsiders.

If you have any trouble getting access, you can also email and you'll be taken care of.

Q: How soon can I start going through the training?

A: You'll be in within minutes.  And you could complete the training today, if you'd like.  So you can start editing your website to get clients today!
Contact Us
Fresh Look, Inc. | Publisher
Breakthrough Marketing Secrets | BTMSinsiders
1201 Mulder Dr. | Lincoln, NE 68510
Earning and Income statements made by our company and its customers are supplied directly from the company or customer. Any and all claims or representations as to income earnings made on our web sites or in our materials or information are not to be considered as average earnings. There is no guarantee that you will make these levels of income — in fact, most people do not — and you accept the risk that the earnings and income statements differ by individual. As with any business, your results may vary, and will be based on your individual capacity, business experience, expertise, and level of desire. The testimonials and examples used are not intended to represent or guarantee that anyone will achieve the same or similar results. Testimonials are not representative. 
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