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If you've ever sat down to write a marketing email for yourself or for a client and struggled to find the right thing to say...
Something that would convey your unique message...
But that was also based on the proven principles and strategies for getting clicks and generating sales conversions from emails...
This Email Copywriting Prompts training is for you.
You'll discover a faster, easier way to write powerful, attention-getting emails that get response...
Without swipe files...
And without copycat formulas that make your emails sound like everybody else.
This is how to churn out a high volume of high-quality marketing emails, fast. (I've written over 2 million words of email copy – for myself and for my clients – since 2005!)
Each email, original and unique. With every single one based on ideas, angles, and topics proven to drive clicks and response.
You'll have an almost unlimited source of email content and copy ideas...
Again, these are NOT lookalike templates or "swipes" that everybody's using.
They are prompts designed to stimulate unique creative email ideas you can use to get your audience to respond to your offers.
You'll find prompts to write emails around...
STORY: Get 5 proven story formulas to highlight your uniqueness and connect with your prospects…
ATTENTION: Discover 8 of the best attention-getting mechanisms to stand out in the inbox, get opened, and get read…
PROBLEM & AGITATION: Connect with colder prospects by using these 8 angles to speak to their problems and emotional agitation you can solve with your offers…
POSITIONING: Use these 3 powerful prompts to position your offer as unique and superior to competitive products and services, to help your prospect pick you…
SOLUTION & ACTION: Highlight your solution plus get prospects to take action and buy now, with these 7 email starters…
All-in, you're getting 31 prompts with nearly infinite mix-and-match potential. So you'll never have to fear the blank page again – and each email you write will be unique and customized to you and your audience.
These 31 Email Copywriting Prompts are extremely adaptable and flexible...
You can use them to write long or short emails...
You can use them for regular broadcast and content emails, in email campaigns, and even in autoresponders and drip sequences.
And because they're based around universal ideas and concepts, you can easily adapt them for any industry, market, or audience.
And the best part? You can finish the main training within an hour and get right back to writing more powerful emails, faster and easier than ever before.
You don't have to take it. You can...
From your email marketing…
So you can just sit down and crank out email after email.
I know, that’s a tall order.
But bear with me for a second.
Because this takes so much of what most people teach about email copywriting — and throws it out the window.
Giving you…
This is how I’ve written thousands of emails…
Over 2 million words of email copy and content! ...
And built my business with daily emails, plus helped clients build theirs…
With a huge portion of sales driven by email marketing.
And whether you’re working with clients or writing for your business…
I want you to try this new approach and then decide for yourself just how much it improves your email copywriting.
Could you do that?
I’ve been there, done that.
I’ve stared at the blank page, frustrated that I just didn’t know what to write.
I’ve written total garbage, only to do a SELECT ALL, DELETE.
And when I tried to use things like templates and swipe files…
I started with a heart full of hope…
Only to realize they’d never really fit and I was basically starting over at square one.
Honestly, that last one gets me the most.
Because I know there are marketers out there who basically prey on our hope to find an easier way…
Selling us swipe file templates that will never work, just because they can profit from them.
Never mind that those templates sit unused on our hard drive…
Because every time we try to use them, our square peg message or offer never really fits into the template’s round hole.
(And the worst part is when our inner critic blames that on our own inadequacy and inability.)
(Hint: Swipe files and other templates to copy others’ email marketing are NOT the right tool.)
Improvement — sometimes very fast improvement — is possible.
If you want to write emails that get more opens, engagement, and clicks…
If you want a faster, easier way to write marketing emails that get more response…
If you want to become a better email copywriter…
My name is Roy Furr.
And honestly, I have never really considered myself an “email copywriter.”
Unlike many self-styled gurus who pick a narrow niche like that and exploit it…
I’ve always been focused on EVERYTHING it takes to get more leads, customers, sales, and profits…
Primarily using the leveraged and scalable power of direct response marketing and copywriting.
Since 2005, I’ve been helping clients grow their business… Break sales records… Land on the Inc. Magazine list of America’s fastest-growing businesses… Launch campaigns that have generated millions in sales… Get brand new customers from cold traffic… Maximize lifetime value of their current customer base…
(One of my favorite client campaigns was with Brian Kurtz, for his Titans of Direct Response event — a once-in-a-lifetime gathering of all of MY copywriting and marketing heroes.)
Plus I personally launched my own Breakthrough Marketing Secrets publication and have used that to sell all kinds of training and coaching offers of my own.
And on and on. Blah, blah, blah.
I only list all of this to say, that along the way…
Like I said, I’ve never just been an “email copywriter.”
In fact, I have quite the reputation for writing long-form sales pages, sales letters, VSL scripts, and other super-long sales messages…
That are often part of much more sophisticated campaigns and funnels including order forms, upsells, paid ads, and countless other moving pieces…
And still…
No matter how many different components a campaign has…
One of the most consistent, reliable, on-demand traffic drivers that we pretty much ALWAYS use is…
Drum roll…
EMAILS!
Because until we send traffic to a sales message, the money doesn’t show up.
And sending an email — to the client’s or a partner’s list — is the fastest, easiest, highest-ROI way to drive traffic.
It’s remarkably consistent…
That’s the power of email marketing.
That’s why no matter what else is included in the project…
In just about every campaign I’ve ever worked on…
I’ve had to write a bunch of marketing emails, too.
(And some of my most successful campaigns have been delivered almost exclusively by email!)
It’s also why in 2014 I decided to double-down on creating my own email list…
Why I decided to send out my daily Breakthrough Marketing Secrets email.
Because I knew that if I grew an email list, emailed them consistently, and developed a good relationship with my subscribers…
I could tap into the power of email to generate leads, customers, sales, and profits on demand from my own offers, too.
And yet…
But I’m getting ahead of myself…
And yes, I fell into that trap most of us have fallen into.
I studied others’ email copywriting.
I searched the internet for swipe files.
I even bought a few of those swipe files and templates that promised me writing great emails was as simple as filling in the blanks.
But then I’d try them…
And…
UGH.
They were worse than my “bad day” emails!
Aside from some very boilerplate transactional emails, swipe files don’t work!
Unless you’re selling the exact same product to the exact same market…
AND the people getting your email didn’t see the first one…
You will NEVER have the same success.
(And that assumes the email templates you buy are based on successful emails — which isn’t always true when someone just wants to make money off you.)
YES, there’s plenty you can learn from studying others’ emails.
But copying them ALMOST ALWAYS leads to failure.
Still, I’d have yet another email to write, then another.
Honestly, I knew what worked.
I knew what got response.
At this point, I’d written quite a few successful marketing emails.
But it was always an act of raw creativity.
I didn’t have a method or approach that worked CONSISTENTLY, ON-DEMAND.
So from day to day I relied on luck and inspiration instead of a proven process.
So I thought…
Maybe I’m going about this all wrong.
At the time, I’d already figured out that there’s two ways to learn from what others are doing…
You can look at the superficial details, and learn from them.
This is what you’re trying to do when you use a fill-in-the-blanks template.
You’re trying to literally copy the superficial details of their writing.
But the other way to learn from them is to look deeper, under the surface.
Instead of looking at the language and layout and structure of a marketing email, for example…
You can look at what the core idea, or angle, or topic is…
And instead of copying the language and layout and structure…
You can simply ask yourself if their idea, angle, or topic has any parallels for you, that you could use as inspiration to write your own unique email.
Just think about it…
The reason it’s so easy to write a deadline email — for example — is because you already have the idea to start with.
You’re not really starting with a blank page.
You’re starting with the idea that there’s a deadline, and if you don’t respond now, you’re not going to get this offer.
You’re starting with a PROMPT.
Of course, there’s all kinds of ways to write about a deadline.
And almost no matter how you actually write your email around this deadline idea…
As long as you feature the deadline…
You will drive a bunch of last-minute sales!
So I wondered…
And often it’s as simple as asking the right question…
And the answer you’re looking for will jump out at you!
Suddenly these deeper ideas, angles, and topics — these email copywriting prompts — were jumping out at me.
It became obvious…
If an email worked, it was probably based on a winning IDEA, not just a winning combination of words.
The reason deadlines are such a go-to email strategy isn’t because of some magical deadline email template…
It’s because the idea of a deadline taps into something in us — as consumers — that makes us want to take action.
But it wasn’t just deadlines…
The categories are STORY, ATTENTION, PROBLEM, AGITATION, POSITIONING, SOLUTION, and ACTION.
And each plays a unique and important role in generating response and sales by email.
It goes deeper…
In each category, there are a handful of specific, proven prompts you can use to get instant inspiration for writing better, more powerful marketing emails.
I quickly realized that while some emails are based on just one simple prompt (e.g. a short deadline email)…
Once you start using these prompts, you can quickly come up with an idea that combines two or three into one.
For example, something you might use to get ATTENTION could also be tied to a PROBLEM prompt…
And your creative imagination will connect those dots automatically.
So instead of 31 possible email ideas…
There are potentially THOUSANDS of combinations.
But the inspiration does not stop there.
Because even one of the story prompts might inspire dozens of different stories.
So even in 31 email copywriting prompts, you get almost infinite inspiration.
All based on proven principles and strategies for getting clicks and generating conversions from emails.
Many entrepreneurs rightly point out, “But my business is different.”
Which is absolutely true when it comes to copying superficial techniques and tactics.
For example, marketing for a luxury brand should absolutely look and feel different than marketing for some off-the-radar entrepreneurship opportunity.
Superficial details should always be adapted to the market, offer, and message.
And yet…
If you go deep enough, the principles and strategies that work are universal.
For example, every business can…
These deep principles and strategies are universal to marketing, sales, and business.
By going deep enough, these 31 email copywriting prompts are universal, too.
You can adapt them for any industry, market, or audience.
You can also use them to write long or short emails.
And you can use them for broadcast content and conversion emails, in bigger campaigns, and even in autoresponders and drip sequences.
You could even use them to write one-to-one client-getting business emails, too!
I’ve realized you never have to be at a loss for words.
You don’t have to fear the blank page.
And your inner critic doesn’t have much to say once you start to build a track record of success — and the confidence that comes with it.
I feel confident I can walk into just about any business, and quickly come up with dozens of compelling marketing emails. (And I’d just be getting started.)
And I’d know they would be highly-likely to get results.
With that confidence, I have no qualms charging hundreds of dollars per email…
Knowing it can be a smart investment for the client — because they’d be making a lot more.
And for my own business, I can regularly write this kind of powerful emails, to make cash show up on demand.
Here’s the thing…
There’s part of our brains called the “Reticular Activating System,” or RAS.
Basically, this is the part of our brain that focuses our attention on what we’re looking for, or what’s familiar.
So when we bought a dark grey Toyota Sienna minivan for our family, my RAS considered that to be an important thing…
And suddenly it seemed like every 5th car on the road was a dark grey Toyota Sienna minivan!
Likewise, when you use these email copywriting prompts to start identifying great ideas for emails, your brain will be on the lookout.
And you’ll have practically unlimited great ideas at your disposal.
With all of this inspiration, writing great marketing emails for yourself or clients will become faster and easier than ever before.
I’ve put them together and made them easy-to-use.
Not as a swipe file or set of templates that will only lead to mismatched me-too emails…
But to give you a practically unlimited source of 100% original ideas…
Based on proven response-getting email marketing ideas, angles, and topics.
I shared these before, with a limited group of close contacts in the marketing and advertising world — to near-universal praise.
But the more I shared them, the more I found myself wanting to share.
Because I saw for myself just how powerful these can be…
Transforming your ability to write more powerful email copy…
Making emails that used to be hard fast and easy to write…
Banishing those blank-page blues…
And importantly: Helping YOU get more leads, customers, sales, and profits from the emails you write for yourself and clients.
I mean, imagine this…
Instead of sitting down, worried about what to write, hating that blank page and blinking cursor…
You CAN’T WAIT to sit down and get started writing your next email, and the next, and the next…
Because you know with every email you send, there’s potential for money to show up…
Sometimes, a LOT of money…
And writing these emails is just so easy, and quick…
Because you’re able to just glance over these email prompts…
Let your creative imagination be inspired…
And suddenly you have an idea — or ten — you can write an email about…
So you start typing…
Your fingers flying over the keyboard…
Knowing what’s coming out will be great…
Because the idea is great…
And it’s a perfect fit for your personality, your offer, your market — everything…
And within minutes, you’ve written another powerful marketing email…
And you can hit send, confident it will get opened…
And it will be engaging in just the right way for your audience…
So they’ll respond…
And you’ll see those leads, customers, sales, and profits flowing in…
And you can just smile…
Recognizing what a difference the right tool makes.
This is the first and only email copywriting training program of its kind…
Built to turn these universal email copywriting prompts…
Into an actionable tool you can use every single day…
As you write more compelling, engaging, and 100% unique email copy, for yourself or clients.
If you want a faster and easier way to crank out these more powerful marketing emails — that will get you more opens, engagement, and clicks…
Plus more sales and profits in your pockets…
This tool is designed from the ground up to make it easier than ever before to write great marketing emails…
And you’re mere moments from getting started with this 31 Email Copywriting Prompts training.
The Email Copywriting Prompts Video Training
This is the core of what you get, and where you want to go first.
In the training, we go through each email prompt…
Plus how to use them to write your marketing emails…
The Email Copywriting Prompts Video Training
This is the core of what you get, and where you want to go first.
In the training, we go through each email prompt…
Plus how to use them to write your marketing emails…
The 2-Page Email Copywriting Prompts Reference Sheet
I didn’t create this training for mere intellectual entertainment.
This is a tool you’ll be using to write better email copy, faster, every single day.
Which means I needed to make it as easy as possible for you to access and use.
The Mind Map Training Notes
These are my full notes on writing powerful emails using these prompts.
Many students like to have them available as they learn, or for easy reference and recall of the entire Email Copywriting Prompts training content.
They’re a $27 value and yours for ready access, as a downloadable PDF.
Again, you’re getting…
And even one good email can generate anywhere from a few hundred to a few thousand dollars (or a whole lot more) — by sending the right message, to promote the right offer, to the right lists.
Which is why top email copywriters can easily charge $200, $500, even $1,000 or more for a single email…
And many multiples of that for a full email campaign or ongoing email copywriting retainer.
So to help you write better, more powerful marketing emails, faster and easier than ever before?
Well, I hope you’ll agree that it’s not hyperbole or advertising license to justify $171 as a fair market value for this training.
And yet…
for JUST $7
30-DAY MONEY BACK GUARANTEE
Like any good businessperson or marketer, I stand behind what I sell and aim to overdeliver on my promises.
(My first rule in running my business is my take on the golden rule: “Treat others THE BEST way you wish to be treated.”)
And so I want you to go through the entire 31 Email Copywriting Prompts training with zero risk or obligation.
Do it right now, right away if you want.
Go through the training and notes, and use the reference sheet.
Use them for your next marketing emails.
You’ll find instant inspiration for what to write about…
Proven ideas, angles, and topics…
Creating 100% unique and compelling emails…
That get opens, engagement, and clicks to your offers…
And because you’re so inspired, now — you’ll find it faster and easier to write these emails than ever before.
Put the 31 Email Copywriting Prompts to the test for the next 30 days…
Just hit reply on your receipt email — or email help@btmsinsiders.com — and let us know.
You’ll get a prompt and courteous full refund of every penny you spend today.
In other words: you’ll be writing more powerful emails in the next 30 days using these prompts, or you’re out nothin’.
Just hit reply on your receipt email — or email help@btmsinsiders.com — and let us know.
You’ll get a prompt and courteous full refund of every penny you spend today.
In other words: you’ll be writing more powerful emails in the next 30 days using these prompts, or you’re out nothin’.
Get instant access, just $7!
30-DAY MONEY BACK GUARANTEE
As a marketer, you know the power of stacking an offer to make it extra valuable and appealing to your buyer…
Which is exactly what I want to do for you.
Even though all I’m asking for is a no-brainer, measly 7 bucks.
Because knowing how to WRITE the emails is just the beginning.
Here’s the thing…
I’ve ALWAYS made far more money from STRATEGY than I have from writing.
If I write a piece of copy to assignment, it will always only have a very low value in my client’s eyes.
On the other hand…
If I tell them what they need to do to get more leads, customers, sales, and profits…
Delivering a strategic plan that also involves me creating a big multi-part campaign with a dozen or more creative elements (e.g. a calendar-based email campaign or an autoresponder sequence or…)
The strategy+copy will always be more valuable, and justify higher fees.
Because it will create better results.
And if you run your own business?
Well, skip the whole client part and realize that strategic email campaigns will generate more leads, customers, sales, and profits than a one-off ever will.
Which is why even when you know how to write a compelling email, you can…
This is why I want to give you a huge FREE BONUS.
My Strategic Email Marketing for Copywriters training.
This one is a little over an hour long, and covers…
This is why I want to give you a huge FREE BONUS.
My Strategic Email Marketing for Copywriters training.
This one is a little over an hour long, and covers…
And if you REALLY want to generate big results with your email…
Again, you’re getting instant access to this Strategic Email Marketing for Copywriters training, through the BTMSinsiders website.
You’ll get the full hour-plus training via streaming video, plus my easy-reference mind map training notes for this training, too.
This is yet another training that stands on its own, and is easily worth another $97 — as it was yet another monthly call for my BTMSinsiders members.
But you get instant access to this, too, as a FREE BONUS with 31 Email Copywriting Prompts.
If you’re not already getting my daily Breakthrough Marketing Secrets emails, I’ll hook you up there, too.
(You’re actually getting this one as soon as you enter your email address on this page, just for checking out this offer!)
If you’re not already getting my daily Breakthrough Marketing Secrets emails, I’ll hook you up there, too.
(You’re actually getting this one as soon as you enter your email address on this page, just for checking out this offer!)
What’s Breakthrough Marketing Secrets?
Every day of the week (Monday-Friday) I share one big marketing, copywriting, or entrepreneurship breakthrough lesson with you…
You’ll get daily emails from me, when each new episode is published. Plus as an email subscriber you’ll get access to even more exclusive content from me.
Because this is actually something you can get by free sign up, I won’t put a dollar amount on it — and yet, many have said these are more valuable than most paid memberships.
Oh yeah — you can absolutely unsubscribe anytime (and I’ll remove you from the list if you stop opening the emails for 90 days) but if you’re serious about marketing success I think you’ll want to stick around!
Okay, so one more time…
You’re getting lifetime access to…
Get instant access, just $7!
30-DAY MONEY BACK GUARANTEE
With the added bonuses, that’s $268+ worth of training you’re getting for just $7 as part of this introductory offer.
Okay, I know that’s dramatic.
But I’m putting this offer out as a marketing test.
Like I said, this training was previously only available with a BTMSinsiders membership, starting at $97/month.
Here, you are getting it for just $7.
I have to be sensitive to that — and to all the members who happily paid $97 for the months I delivered 31 Email Copywriting Prompts and Strategic Email Marketing for Copywriters as Monthly Insiders Calls.
So I may have to remove this offer, with little notice, if I get too much pushback.
Heck, I could remove this offer for no reason at all!
So if this sounds like something you want — even just a little bit — I suggest grabbing it NOW, plopping down that $7, and digging in.
And remember — you’ll have a full 30 days to try everything and experience 100% satisfaction, or get a prompt and courteous full refund.
Forget everything on this entire page.
Forget the power of email copywriting prompts to give you unlimited ideas, angles, and topics proven to drive clicks and response.
Forget how you can write more powerful emails, faster and easier than ever before with this tool.
Forget the bonus email marketing strategy training you get.
Forget the incredible value I’m giving you for a tiny investment of just $7.
Forget your chance to try it all risk-free and without obligation for the next 30 days.
Forget it all…
And just keep doing whatever you’ve been doing to write marketing emails…
Keep doing whatever you’re doing, that has been painful enough that you’ve gotten to the point where you’re reading this sentence, this deep into a page about a faster and easier way to write better marketing emails.
Or choose…
It takes just $7 today — and you don’t even have to say “YES!” when you can say “Maybe.”
Say “Maybe” and try it all for the next 30 days before you decide.
Get instant access, just $7!
30-DAY MONEY BACK GUARANTEE
Whether or not you think I will pull this offer down, you have an opportunity to grab it now, before you write your next marketing email.
So why not go ahead and do that?
Give it a try.
Dig into everything you get.
See for yourself.
I’ve tried to make it as easy as possible.
But I can’t make the decision for you.
So ask yourself: “Could I benefit from a faster, easier way to write marketing emails that get more opens, engagement, and clicks?”
If even the mere possibility of that is worth more than whatever else you’d spend $7 on, why not give this a try?
Get instant access, just $7!
30-DAY MONEY BACK GUARANTEE
I can’t wait to hear about your success with this.
Yours for bigger breakthroughs,
Roy Furr
